Peerset’s lovely Coreen Salamanca – Marketing extraordinaire, who has yet to show up to work in anything less than faaaaabulous – emailed an invitation for an event (no doubt kindly suggesting that I need to stop hiding out in idyllic Mill Valley. I open the attachment and lo and behold I see the wonderful work of Erik Madigan Heck of New York’s

Happy Valentines from your friends at Peerset!

Before I attended Tuesday’s VLAB event on data exhaust, I had never set foot on the Stanford campus. A proud Berkeley grad, its manicured lawns and clean sidewalks and in-tact buildings had always just seemed wrong to me—learning should be dirty and difficult!

Hello! My name is Adam, and I recently joined Peerset’s corporate development team. I’ve just moved back to sunny California after a three-year sojourn on the frigid east coast and a three month hike across the Iberian Peninsula. My bones have finally thawed, my blisters have healed, and my mind is ready to tackle the science of human interest.

Let's look at one more issue that often comes up in existing ad targeting systems and explore some ways to fix this problem:

3)      Not Enough People are Targeted